1450 ppm
Fluoride
An established active ingredient that strengthens enamel and helps prevent dental caries.
Ingredients
Every ingredient should earn its place.
Ocean Fresh combines proven oral-care fundamentals with carefully chosen marine and bio-based ingredients.
Bio-based
Vegetarian chitosan
A non-animal-derived chitosan selected as a distinctive functional component of the formula.
Naturally derived
Xylitol
A familiar non-fermentable sweetener that gives a clean taste without feeding acid production in the way sugar does.
Seaweed derived
Sodium alginate
A marine polysaccharide used to help create the smooth gel texture and stable mouthfeel.
Marine mineral
Sea salt
Used at a carefully controlled level to support the formulation's clean, ocean-inspired character.
Fresh flavour
Cucumber + mint
A balanced flavour profile designed to feel crisp and refreshing rather than harsh.
Transparent by design
The complete INCI ingredient list, allergens and approved product claims will be published once the commercial formula and regulatory assessment are complete.