Our story

Born in a dental surgery. Inspired by an island.

Ocean Fresh began with a simple observation: many toothpastes protect well, but the experience of using them could be better.

20+

Years of clinical perspective

Created by Dr Peter Baillon BDS.

Working as a dentist in Jersey, Peter saw how sensitive mouths, exposed dentine, strong flavours and excessive foaming can make everyday brushing less pleasant. Ocean Fresh grew from the ambition to pair sound preventive dentistry with a calmer, more refined daily ritual.

The island setting shaped the name and visual language - but the formulation is guided by purpose, not seaside decoration.

The principle

Protect what matters. Explain what is inside. Make people want to use it every day.

Where we are now

In development, with the groundwork underway.

The brand and target formulation are being refined with UK manufacturing, safety assessment, performance testing and compliant packaging in view. Details shown here are an honest preview, not a claim that the product is already on sale.