The thinking behind Ocean Fresh

Start with what dentistry already knows.

A responsible formulation begins with established prevention, then considers how texture, flavour and supporting ingredients shape daily use.

01

Caries prevention

Fluoride remains the foundation.

At 1450 ppm, fluoride is the central anti-caries active in the intended adult formulation. It supports remineralisation and makes enamel more resistant to acid challenge.

02

Oral ecology

The mouth is an ecosystem, not a surface to sterilise.

Ocean Fresh is conceived around effective plaque control and a pleasant daily routine - without implying that a healthy mouth should be stripped of its resident microbiota.

03

Formulation

Interesting ingredients still need evidence.

Chitosan, xylitol and alginate offer useful formulation possibilities. Product-specific benefits will only be claimed where they are supported by appropriate testing and regulatory review.

Evidence standard

Credible before clever.

This website distinguishes established ingredient knowledge from benefits demonstrated in the finished Ocean Fresh product. As development progresses, relevant testing and substantiation will be added here.