For dental professionals

A patient-friendly product with a clinical point of view.

Ocean Fresh is being developed to make evidence-based daily care feel more comfortable, appealing and easy to sustain.

Prevention

Familiar fundamentals

An intended 1450 ppm fluoride level for adult caries prevention, paired with straightforward twice-daily guidance.

Tolerability

Considered mouthfeel

An SLS-free gel format and restrained flavour profile for patients who dislike aggressive foam or strong mint.

Communication

No inflated claims

Clear separation between ingredient rationale, finished-product evidence and compliant consumer communication.